Digital Citizenship for Grown-Ups: The Secret Sister Gift Exchange is an Illegal Pyramid Scheme

Volume 1 of the Digital Citizenship for Grown-Up series explains how the Secret Sister gift exchange on Facebook is an illegal pyramid scheme

The holidays are just around the corner, and my Facebook feed is blowing up yet again with invites to participate in the Secret Sister Gift Exchange.

In case you’re not familiar with this yearly phenomenon, the gist is that you buy a $10 gift for one person and can potentially receive up to 36 gifts from your “Secret Sisters” that are also participating.

Sounds too good to be true right? That’s because it is. According to this article from the Better Business Bureau, the gift exchange is considered a pyramid scheme/gambling and is, therefore, illegal.

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